An exclusive survey of sports business execs, analysts and media personalities was recently conducted by SportsBusiness Daily. The survey asked corporate brand managers, marketing and brand executives, agencies and football media to list, in order, the top five most marketable players in the NFL.
Aaron Rodgers, Drew Brees and Ray Lewis make NFL top ten most marketable players list.
Aaron Rodgers was named on 41 of 50 ballots and came out on top beating out Patriots QB Tom Brady, but Brady did receive 15 first-place votes compared to 12 for Rodgers. Three other QBs, the Colts’ Peyton Manning, the Saints’ Drew Brees and the Broncos’ Tim Tebow rounded out the top five.
Nola.com reports:
Quarterbacks not surprisingly dominated the survey, with eight signal-callers making the top 11. The Steelers’ Troy Polamalu is the highest-ranking defensive player. Notably, no running backs or wide receivers placed higher than 13th. Six participants in Super Bowl XLVI received at least one vote in the survey – Brady, Rob Gronkowski, Chad Ochocinco and Vince Wilfork for the Patriots and the Giants’ Manning and Victor Cruz.
NFL MOST MARKETABLE PLAYERS are:
- Aaron Rodgers, Packers QB Aaron Rodgers
- Tom Brady, Patriots QB Tom Brady
- Peyton Manning, Colts QB Peyton Manning
- Drew Brees, Saints QB Drew Brees
- Tim Tebow, Broncos QB Tim Tebow
- Troy Polamalu, Steelers S
- Eli Manning, Giants QB
- Cam Newton, Panthers QB Cam Newton
- Clay Matthews, Packers LB
- Ray Lewis, Ravens LB tied with Tony Romo, Cowboys QB
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