MEMPHIS, TN.- FoxSports has chosen St Jude, known for its cancer research, as the charity for the NFL 2010 Season and will promote the children’s hospital throughout the entire NFL season. FoxSports NFL broadcasters Howie Long, Terry Bradshaw, Troy Aikman and Jimmy Johnson felt privileged to recently visit St Jude Hospital to meet some of the patients.
During the two day trip to St Jude, the FoxSports crew recorded commercials that will run before and after football games this season on FOX. The children were excited and thrilled, but the ex-football players said it was the children that made the biggest impression.
“They’re getting the best care, treating them properly but showing them a lot of love and these kids are fun. It was fun working with them. They’re tough too. Its amazing how resilient they are,” said Howie Long and Terry Bradshaw.
Howie Long and Terry Bradshaw were joined by Troy Aikman, Jimmy Johnson, and all the FOX Sports personalities for the visit to Memphis.
Michael Strahan was particularly touched by Shon, a standout high school football player whose college career is side tracked by Leukemia.
“To come here and meet Shon made me realize why I stopped playing football, look how big he is. To come here and meet him, see what he’s going through, to know where he is going in his future, really is inspirational to me,” said Strahan.
FOX Sports employees across the country voted to make St. Jude the charity of this football season. St. Jude says, even more exciting, the Super Bowl is on FOX this year.
“Its going to hit an audience we don’t always hit, a lot of males will be watching this so having football heroes doing commercials will hit a new audience for us,” said David McKee.
St. Jude raises more than $700 million every year. But this prime TV coverage offers more than just dollars.
“It’s all about, not just raising the money, but building awareness. Because by building awareness, god forgive when somebody has a child who has cancer, they know St. Jude exists here and fox sports will help spread that message.”
Source: MyFoxMemphis
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