CALGARY, ALBERTA CANADA – ESPN Broadcaster, Chris Berman was keynote speaker and guest of honour at the 54th annual Calgary Italian Sportsmen’s Dinner on May 12, 2016. The purpose of the annual event is a fundraiser in support of various organizations, athletics and scholarships. The event took place at Notre Dame High School in Calgary. Source: Calgary Herald ... Read More
FT. LAUDERDALE, Fla. — SportsCenter anchor, Chris Berman, spoke in May to the students in a “fireside chat” setting before his announced appearance at the Broward Center for the Performing Arts, which wrapped up the school’s 2015 speaker series that started in January. Some of the topics Berman covered were career goals, Tom Brady, the growth of ESPN and the top five quarterbacks in National Football League history. Source: Sun Sentinel. ... Read More
I’ve read on more than one occasion since the Tiger Woods story broke last month that the endorsement market for all athletes will suffer as a result of his indiscretions. The thinking goes that if companies can’t trust someone like Tiger, who for years had the cleanest image among all athletes, who can they trust?
I don’t agree with this assessment. There’s an inherent risk whenever a company utilizes an athlete. He could get hurt, traded, arrested or, in the case of Tiger, caught with his pants down. Athletes have been endorsing products for close to 100 years and will continue to do so. ... Read More
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