Tiger Woods has just landed a huge 5-year endorsement deal with Rolex, the world’s biggest luxury watchmaker, his first major sponsorship since his infidelity scandal broke two years ago.
Woods was dropped by AT&T, Accenture, Gillette and Gatorade after the widely publicized infidelity scandal broke. Earlier this year, Woods signed with a small Japanese company to endorse a heat rub product for muscle pain.
Woods promoted Rolex’s Tudor watch for about five years and then switched alliances to rival Tag Heuer in 2002. At the time, Tag Heuer agreed to pay about $2 million annually for three years, according to people close to the company.
TigerWoods.com announces the partnership:
In keeping with its passion for excellence and its long-standing commitment to the world of golf, Rolex is proud to announce its partnership with American golfer Tiger Woods.
This association pays tribute to the exceptional stature of Tiger Woods and the leading role he plays in forging the sport’s global appeal. It also constitutes a joint commitment to the future.
Rolex is convinced that Tiger Woods still has a long career ahead of him and that he has all the qualities required to continue to mark the history of golf. The brand is committed to accompanying him in his new challenges.
Tiger Woods is joining the family of Rolex ambassadors, who are chosen for their talent, their perseverance and their ability to communicate their passion for their sport. They include emerging young champions as well as established top male and female golfers.
The association between Rolex and golf stretches back to the 1960s with the brand’s support for the “Big Three” — Arnold Palmer, Jack Nicklaus and Gary Player. Since then, the relationship has constantly been enriched. Today, it translates into partnerships not only with players but also with the leading and most prestigious actors in the world of golf, the governing bodies or the major professional tours and tournaments.
Although Tiger has not won a championship since the scandal broke two years ago, Rolex in a statement to the media said:
“Rolex is convinced that Tiger Woods still has a long career ahead of him and that he has all the qualities required to continue to mark the history of golf.”
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