Highlights: The Dallas Cowboys Cheerleaders are America's favorite cheerleading squad and have performed at USO events around the world in support of the U.S. military.
The Dallas Cowboys Cheerleaders are not only the most recognizable cheerleading group in the United States but arguably the entire world. The Cheerleaders got their start in 1961 as a squad consisting of high school students and was called “CowBelles & Beaux”. In 1972, they debuted new uniforms with more dancing and choreography and out of that arose the Dallas Cowboys Cheerleaders, which changed NFL sidelines forever.
Over the years, the Cheerleaders have made appearance on countless tv shows, including “The Love Boat”, “Family Feud”, “Wheel of Fortune”, “Saturday Night Live” and “Oprah”. In 1979, a tv movie called “The Dallas Cowboys Cheerleaders” aired and enjoyed a 60% share of the tv viewing audience, which at the time ranked 2nd all-time in ratings for made-for-tv movies.
They have performed internationally in Japan, China, Australia, South Korea, Peru, Mexico and many other countries and also have lent their support to the United States military by working with the USO and performing at bases around the globe. For their work with the USO, the Cheerleaders were the recipient of both the USO’s Spirit of Hope Award and 50th Anniversary Award. They also received the Hall of Fame Award from the Veterans of Foreign Wars and The Distinguished Service Medal from the American Legion. Additionally, the Cheerleaders have been very involved philanthropically, working with such groups and the Salvation Army, March of Dimes, Cancer Society, American Heart Association, United Way and Make A Wish Foundation.
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